Centre for Eye Research Australia (CERA) required a visual identity refresh and brand narrative to generate more philanthropic income to support its world-leading research, and strengthen its presence and reputation with key stakeholder groups.
The main focus was to develop a tagline, narrative, visual ID and style guide to create a consistent, distinct look and feel.
Both visually and narratively, the brand needed a more compelling emotional driver. The existing brand identity didn’t illuminate the intense compassion and genuine care that the organisation has for people in the community.
The contemporary colour palette, thoughtfully designed pattern (blurred around the edges to simulate the natural focus of the eye), typography and distinctive photography style form a beautifully bold and confident brand presence.